budni: One System for Every Touchpoint
From Loyalty Card to Digital Ecosystem
With its new digital ecosystem, budni is continuing its transformation from a physical loyalty card to a digital customer account. Customers now have a central point of access to a wide range of digital services and benefit from a consistent, personalized experience across all touchpoints.
Two Partners, One Goal
budni is one of Northern Germany’s most popular drugstore chains, with a loyal customer base and a clear commitment to continuously enhancing the digital customer experience.
Since the beginning of 2025, wirecube and shopreme have been developing a comprehensive solution that brings together all customer-facing services within one seamless ecosystem—from the integrated loyalty card to tailored offers and personalized experiences.
wirecube supports budni throughout the solution’s entire lifecycle: from consulting and technical design to the development of the app, website, CMS, backend systems and integrations, as well as maintenance, hosting and ongoing operations.
The platform is operated by wirecube on Microsoft Azure, providing a scalable, reliable and future-ready foundation for budni’s continued digital development.
More Than Just an App
The result is far more than “just” an app. The budni app, web and CMS solutions, together with a powerful underlying platform, form a complex, integrated system.
The central platform provides the technological foundation needed to connect the various services and data sources and make them available across multiple channels.
The key achievement lies in orchestrating the numerous components, interfaces and existing system landscapes. Internal and external services, as well as all relevant third-party systems, are reliably integrated and aligned.
Real-time data exchange ensures that information remains consistent, up to date and securely accessible across all channels.
Built for the Future
The customer account, loyalty card, offers, content and additional features work seamlessly together to create an easily accessible digital experience. The result is a consistent customer journey—regardless of which touchpoint customers use to interact with budni.
At the same time, the platform offers the flexibility and scalability required to efficiently integrate additional features, offers and external services in the future.
As a living product, the digital ecosystem is continuously refined based on user feedback, new requirements and market trends. This allows the offering to be expanded step by step and adapted to changing needs.
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