Graz, Austria – September 2024. With the founding of wirecube electronics, the Graz-based software company wirecube has added electronic design to its service portfolio.
This strategic move continues the company’s expansion story and adds a third business segment to its current range of software and retail services.
The success of shopreme, wirecube’s product spin-off, already shows the enormous potential that such combinations of hardware and software solutions hold. Today, shopreme is the world’s leading provider of self-checkout solutions.
“Adding electronic design to our portfolio is a logical consequence of our experience in the retail sector,” says Florian Becker, CEO of wirecube. “With wirecube electronics we are tapping into the potential to deliver not only software but also customized hardware and thus fully integrated solutions to our clients.”
wirecube electronics specializes in the development of embedded systems and offers extensive knowledge in the field of electronic design for various industries. It provides holistic solutions encompassing electronic design, simulation and testing, firmware development and product development.
Fabian Luttenberger, CEO of wirecube electronics, explains: “With the foundation of wirecube electronics the range of services offered by the wirecube group has expanded considerably. Now we can complete projects without any external help and develop software, hardware and electronics entirely on our own. This expansion enables us to realize innovative products from start to finish.”
In order to optimally meet the growing demand, the company has recently moved to an innovative office space in the “Smart City” district of Graz. The new location offers top equipment, state-of-the-art hardware laboratories, and enough space for 40 additional employees.
These developments underline wirecube’s position as an innovative player in the tech industry and create perfect conditions for further growth.
about wirecube
Founded in Graz in 2015, wirecube has developed into an international agile software and design company, establishing itself as an expert in machine learning, “UX for AI” and digital accessibility.
Together with its subsidiaries shopreme and wirecube Electronics, wirecube now supports well-known clients such as REWE, BILLA, XXX-Lutz Group, VusionGroup, Douglas, and ÖGB-Verlag. More at wirecube.com
